Profit Revelation blasts ‘gallis culture’
Concerned about what he described as the 'gallis culture' among some Jamaican men, Profit Revelation has used his single titled Cheaters to condemn men who are unfaithful to their partners.
According to the deejay, "It may seem strange that this cheating problem should be tackled by a man, but we have to call a spade a spade. We (men) are most often the guilty ones when a woman, having endured our unfaithfulness, decides to leave the matrimonial home."
The track is complemented by an amusing music video which shows one man's fate after he is caught in bed with a woman who is his wife's best friend. No number of apologies, including sweet talk, gifts of roses and bending on his knees can convince his wife to continue the relationship. The video ends on a cliffhanger, as the man dashes across the streets in rage when he finds his wife is having the time of her life with another man.
"Sometimes we do not even know the effects this break-up has on the children, as in the case of the family involved in the video," he added.
Profit Revelation, born Barrington Campbell, grew up in Spanish Town, St Catherine. His music, which spans over two decades, includes songs protesting acts of violence, such as Gun Dawg.
"This was a time when gang warfare was scary in the Old Capital. I didn't feel safe growing my children in a community where I had to be thinking about them in schools, for example," he explained.
Other releases include Eat What We Grow...Grow What We Eat, a slogan used by the Ministry of Agriculture and Fisheries to boast self- sufficiency; Crime Free Jamaica featuring Ras Oney; and World War.