Bob Marley joins COVID fight with remake of ‘One Love’
Tuff Gong International and Amplified Music will release a new version of Bob Marley's One Love on July 17. All proceeds from the song and related activities will directly support Reimagine, UNICEF's global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children.
In addition, jewellery brand and UNICEF global partner Pandora will match every dollar donated by the public to One Love, up to the value of US$1 million.
"Over 40 years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren't able to get together, his message remains true today, we can get through this global crisis if we come together through one love and one heart," said Cedella Marley.
Reimagine represents an urgent appeal to governments, the public, donors and the private sector to support UNICEF's efforts to respond, recover and reimagine a world currently besieged by COVID-19.
The money raised from One Love for Reimagine will help UNICEF respond to the immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near-term recovery efforts, including by supporting education, protection and healthcare systems; and further UNICEF work to reimagine a fairer, more just world for children.
Originally recorded in 1977 by Bob Marley and the Wailers, One Love/People Get Ready is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established musicians from all corners of the globe, artistes from conflict zones around the world, and children living in vulnerable communities.
" One Love speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and cooperation," said UNICEF Executive Director Henrietta Fore.
"We are delighted that the Marley family and Pandora have lent their generous support, creativity and love to help the most vulnerable children."