Grammys not a popular song contest - Veteran sound man doesn’t think Koffee a shoo-in for reggae award

January 24, 2020

‘T oast’, the breakthrough single by reggae sensation Koffee, is undeniably a hugely popular song, and has been a driving factor in the success of her debut EP, ‘ Rapture’, which was nominated for a prestigious reggae Grammy.

Amid a chorus of voices eagerly listing the accolades of Toast, and brightly pencilling in the EP as the winner of this year’s reggae Grammy, radio personality and selector Squeeze is of a different view.

Agreeing that Toast is a massive hit, Squeeze shared that its popularity alone is not enough muscle to win the Grammy.

“It (the Grammys) is not a popular song contest,” the respected sound man told THE STAR. He further stated that his pick for the Grammy is multiple nominee Third World.

“Third World has put in the work,” he said of the band whose album, More Work To Be Done, has earned the group their ninth Grammy nomination.

Third World has been nominated in every decade since the ‘80s, with their first being in 1982 in the category Best Ethnic or Traditional Folk Recording for the album, Reggae Sunsplash ‘81, A Tribute To Bob Marley.

Their last nomination was in 2005 for their acclaimed Black Gold and Green album.

Most mentions of More Work To Be Done are usually preceded by what has become a sort of tag line, ‘the Damian ‘Jr Gong’ Marley-produced’.

However, despite critical acclaim upon release, it was unable to debut at number one on the Billboard Reggae Album Chart.

The album slid into the number three slot, whereas Koffee topped the same chart with her five-song EP, Rapture, released jointly by Promised Land Recordings and Columbia Records. Rapture has already garnered more than 20 million streams on Spotify

Since its release in 2018, Toast has amassed a ‘trailer load’ of awards. The megahit by the teenage singer-songwriter, who hails from Spanish Town, has been certified silver in the United Kingdom for sales of more than 200,000 copies by the British Phonographic Industry, which issues certifications for singles and albums.

Toast racked up more than 100 million views on YouTube and crossed over in markets and on radio stations that don’t typically play reggae.

Toast was present on the 2019 playlist of former US President Barack Obama, and his wife Michelle revealed that she incorporates the song during her exercise routine.

Toast also appeared in Jordan Peele’s 2019 thriller, Us.

The 62nd annual Grammy Awards take place this Sunday at the Staples Center in Los Angeles.

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